One of the best ways to make almost anything easier to grasp in a hurry is to follow the existing - the widely used or standardized design patterns.
innovate when you know you have a better idea, but take advantage of conventions when you don't.
Be as creative and innovative as you want, add as much aesthetic appeal as you can, as long as you make sure it's still usable.
Clarity Trumps Consistency
Important things you can do to make your pages scan-friendly:
- Use plenty of headings.
- Keep paragraphs short.
- Use bulleted list.
- Highlight key terms.
It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
-Krug's second law of usability
Get rid of half the words on each page, then rid of half of what's left.
-Krug's third law of usability
Based on the Steve Krug's book "Don't make me think".