About Home page

The Home Page has to accommodate:

  • Site identity and mission.
  • Site hierarchy.
  • Search.
  • Teases.
  • Content promos.
  • Feature promos.
  • Timely content.
  • Deals.
  • Shortcuts.
  • Registration.
  • Show me what I'm looking for.
  • ...and what I'm not looking for.
  • Show me where to start.
  • Establish credibility and trust.

The Home page needs to answer the questions:
1. What is this?
2. What can I do here?
3. What do they have here?
4. Why should I be here - and not somewhere else?
5. Where do I start?

People can enter your site by clicking on a link in an email, a blog, or something from a social network that takes them directly to a page deep in your site. Because of this, every page of your site should do as much as it can to orient them properly: to give them the right idea about who you are, what you do, and what your site has to offer.

Based on the Steve Krug's book "Don't make me think"